Web Accessibility Episode 1 – The Lawsuits

by | Mar 8, 2022 | Web Accessibility

In 2016 the Click-Away Pound survey estimated that UK retailers lost approximately $15.5 billion USD because people with disabilities were unable to purchase their products on their online stores.

Other studies show that 1 in 4 U.S. adults is living with a disability. This means that for every 4 users that reach your website or online store, 1 is not able to purchase your product/service. 

Well-known brands like Netflix, Domino’s, and Winn-Dixie have been sued by users that were unable to use their platform. The Domino’s case nearly made it to the supreme court after a blind man named Guillermo Robles was unable to order food on Domino’s website or App with his screen reader device. Federal judge Jesus Bernal ordered Domino’s to make it’s website accessible and to pay $4000 to Guillermo Robles.

It’s time to make a change, everybody has the right to navigate the web and be able to use everything it has to offer. It can be enjoying content, ordering food, purchasing products, communicating with your family, running a business, and much more.

In this series about Web Accessibility, I will walk you through, step by step, on how to get your website to be WCAG compliant. This will help you reach a broader audience, build a positive PR around your business, and avoid discrimination and legal complaints.

How does a poorly coded website affect people?

First, we have to understand how people with disabilities access, navigate, and interact with online content.

These are some disabilities that we should have in mind when designing and coding a website.

  • Auditory 
  • Cognitive
  • Neurological 
  • Physical 
  • Speech
  • Visual

An Accessible website can also be beneficial for people with temporary disabilities or situational limitations. 

“The provision of digital access is often termed the ‘electronic curb cut’. The need of the person in a wheelchair to be able to navigate efficiently, is the same at that moment as the need of the mother pushing a baby in a pram, a person pulling a suitcase or a delivery man with a cartload of products. The design improvements made to allow for the curb cut for wheelchair users benefits many others at the same time.”

The idea is to make your website “Flexible” so that it can adapt to different situations and not make your users adapt to your website.

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